Planning to market your book ?

sapna ink book market

Team up your creativity with your business brain to market your books. Quick tips to help you market your book from the expert marketing team from Sapna INK.

Promote Professionally  : Grab the attention of people by series of posters, bookmarks and business cards.

Select Places to sell your books : Take your books to the local stores and hotels. If the book is about a historical period or any historical event, approach a museum nearby.

Social Media Pages : To communicate with your readers and to market your book – the great place would be social media like Facebook. Post different versions of your book’s cover pages to attract the readers.

Blog or Website : Writing a blog / website will present you as an expert. This will help you to reach your readers closely.

Email Signature : An easy way to invite or attract people to check for your latest updates on your books is, adding your website link or blog link in your email signature.

Book Clubs / Readers Club : Approach your local book club or readers club, whether they are interested in reading your book / novel as their next read.

Give a talk at a library, local school : Market your book by talking about the process in a nearby library. Share your experience about writing, to the local school students, if the book is relevant to them.

Press Release : Prepare a professional Advance Information sheet and send it to booksellers. It should contain the important informations like ISBN number, Price, announcement of release date and some info about you. Send a well written press release to newspapers and magazines with good images. It will be a great way to market your book a little wider.

By selecting Sapna INK, as your publisher, your book is open to a wide range of readers in all platforms. It will be displayed in a rack with best selling authors. For more details about selecting a package for publishing your book, visit


Tips to overcome your Self-Publishing Fears

sapna ink

Do you have Self-Publishing fears? No one else will write your book for you. Most of the best selling self-published authors admit about not having any experience before they started. There isn’t special “code to success”. Here are some tips for you.

Test It : Writing is a kind of intensely private experience, which can be happily shared. Showing someone your work, can make you feel vulnerable. If you are facing this problem or fear, it means you aren’t ready to share your writing.

To overcome this, create a blog where you upload your creative writing, flash fiction, small poems. It will be published for anyone to see and comment on it. You could also submit articles for magazines. Do not worry about the rejections. Every writing comes with rejection at some point.

Interact : Interact with the self-publishing  community people. Speaking your ideas will make them to have a clear idea about your writings. They may tell you, if they think about some place in the market for your book . Talk to the book sellers. They know what sells well and which are popular. Talk to the readers. Search for readers online – like on some social pages, Pinterest and check for what they talk or chat about other similar authors and their blogs. Draft content for them and make them to read your article.

Build Confidence : Never think about negative feedback. “What if no readers likes my story / book”. Most of the new self-publishing authors will worry about trusting. That is passing the projects to other people (that is publishers). But it is an important process if you want a professional author career. By collaborating with publishers you ensure that you give your book / story what it deserves with industry standards.

To reduce your fears on self-publishing, trust your gut with the help you decided to go for. Check for the publisher’s customer service, verify whether they show their process by stage, view their previous work or their sample work. These analysis will help you get rid off the anxieties at handing over your precious manuscripts to them.

Self-Publishing your book is a learning process. You will make mistakes along the way, but it will help you to get information and guidance. And it is a good idea to learn from the successful writers in the industry. Visit and get some expert guidance on your first novel.

We, Sapna INK welcome writing projects at all stages of the process. Check out the testimonial about us, from the authors of the industry and be sure that your book is in safe hands.

Writing Your first Novel ?


Here are some points for you from a best selling author :

  1. Stop planning, start writing :

Do not spend decades of time on thinking about writing novels. Just start writing. Which group you belong to ? Talking about writing a novel or who actually do it.

  1. Draft a mission statement

Write a mission statement and follow that to complete writing. Draft a contract for yourself. Complete the mission with the contract on mind. Keep the motivating words in your contract -” Start”, “Finish”, “Publish”, “WIthin a year”. These will help you to set up a goal or deadline. Take the process seriously.

  1. The Secret – is writing

You can not crack a perfect prose daily. But it is important to keep practicing it everyday. Sometimes bad writing eventually leads to good writing and paragraphs eventually add up to pages and it will lead to a finished novel.

  1. Write with your eraser ( or delete / backspace button)

Write the characters, chapters and situations. You will complete it by 800 – 1000 pages. When you finish the book it will come to 250 – 350 pages. It may hurt for every omission or deletion. But the finished book – the final one is better for all the cuts.

  1. There is no 1 right way to write

Some writers will decide about the characters and situations on the novel. But it is not mandatory to have the characters or ideas in advance to start a novel. Sometimes the character itself will take you to the next level of the novel. The situations in the novel itself will guide us to take a lead from it to proceed further.

  1. Milestones of your writing process – Celebrate it.

Once you have completed a chapter or finished drafting, celebrate that moment to encourage yourself. Uncork a bottle of Champagne. When you finalize and finished drafting take yourself and some important people in your writing process out for dinner.

When you have finished the manuscripts, bring it to us – Sapna INK, we will transform it to you a best novel / book of you. The added advantage of publishing with Sapna INK is, your book is displayed for a wide range of readers, viewers in all the platforms of Sapna. For more details about pricing packages, visit